On 12/12/05, Richard (koorb) <[EMAIL PROTECTED]> wrote:
>
> > as Kevin already said "TurboGears" should be
> > written in only a word
>
> I completely agree, which is why this particular idea may not work too
> well, but as it happens I was copying Kevin's idea:

Yep. But, in this case, it's more balanced to break it up (and koorb's
other example shows this).

http://koorb.co.uk/static/images/tglogos/gold-1.png

The point where I said it needed to be one word was where TurboGears
was written out in actual plain text like this:

TURBO   GEARS

I'm less concerned about that in this logo (more below).

> > 'TurboGears' stops being legible when the dimensions get smaller than 72x72
>
> If you just shrunk the image there down then I'm not surprised, as the
> text is meant to be kind of subtle as it is, I think these gold gears
> are kind of pretty artwork, they wouldn't work as a 'logo' per-say.

I agree about the words being somewhat subtle. I'm not anticipating
that the G-gear would be alone on the site without the word
"TurboGears" nearby.

When it comes to it being "pretty artwork", the distinctive G-gear
*is* the logo, imho. Consider the Firefox example: the logo is the fox
wrapped around the world. Usually, you'll see the word "Firefox"
appear nearby. Many logos have an image that can be used independently
of the text of the company's name, right? (Like the AT&T
eyeball/death-star thing)

As koorb pointed out, you just have to have a consistent text style to
go with the actual name of the thing.

The part where I'm torn, though, is that I do like the O-G meshed gear
idea as well, and using both might be too much (unless, as koorb says,
the gold G is just decoration). I do think that the G in the O-G
sample should be the gear rather than just a modified G as it is now.
(But, it should be the same color as the rest of the word.)

I think my vote at this point would be:

- in a "square space" use the gold G, beveled letter emblem
- when writing the text "TurboGears", use the style with the cog O-G,
but be sure to the same G shape as the emblem
- use metal accents as differentiation from the others out there

I'm not certain if point 1 and 2 work together or not. I'd have to see
it more in context to know for sure...

Thanks for the terrific work!

Kevin

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