http://blog.wired.com/business/2008/10/yet-another-rea.html

Excerpt:

One of many problems: Some of the biggest TV advertisers — including
car makers, banks and retailers — have gotten nailed by the credit
crisis, or more specifically, by a lack of credit and lagging sales.
And that doesn't bode well for network television. Commentary from ad
execs in the trenches seems to confirm it's a dog of a market.

"The smell of fear is incredible. People are terrified," said Martin
Sorrell, chief executive of WPP, at a recent conference.

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