Last night, on wings of hype ITV started its new drama series
"Britannia High," a teenybop soap that the ailing commercial network
called a cross between "Fame" and "High School Musical."  Despite
intense promotion, including what seemed to be a promo on every
commercial break during Saturday night's edition of "The X Factor,"
the series premiere was walloped by BBC1's decidedly older-skewing
original version of "Antiques Roadshow"--its best ratings performance
in four years:

http://www.guardian.co.uk/media/2008/oct/27/tvratings-television

Although the long-running series' new host is hawt former newscaster
Fiona Bruce (replacing the veteran broadcaster Michael Aspel--and yes,
she's hawt compared to Mark L. Walberg), the fact that PBS does the
American version of "Roadshow" says enough that it's not exactly the
sort of tOTally kEWl!!!!!! TV that a lot of programmers seem to be
aiming at these days.  And the fact that this coming week's show will
be an 80th birthday salute to one of their longest-running evaluators
seems to me to be a bit of nose-thumbing at ITV's desperate attempts
to appeal to the kids.  Don't think BBCA will be running "Britannia
High" in a block with "Skins."
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