B.B. King, the B-52s, Clint Black and the Flaming Lips are among the
musical acts making new IDs utilizing those three famous notes
(includes video of the Black and B-52s IDs, which in the B-52s case
features Fred Schneider saying Mel Brandt's famous voice-over before
so many NBC programs in the 60s and 70s):

http://www.variety.com/article/VR1117994628.html?categoryid=14&cs=1
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