Charlie Brooker, the Guardian columnist and sardonic host of BBC4's
much-YouTubed "Charlie Brooker's Screenwipe," has come up with a
clever Halloween programming idea--"Dead Set," a five-part scripted
drama mini-series meant to play out over Halloween week, where zombies
attack the "Big Brother" house while that series is deep in another
season.  Since Brooker does his TV work for a division of "BB" owner
Endemol, it didn't take many hurdles to jump over and the results,
featuring the UK version's Chenbot Davina McCall and cameos from
former UK version contestants, are airing this week on "BB" home
Channel 4's young-skewing sister digital channel E4 at 10 p.m.,
against BBC1 and ITV's flagship newscasts.  Last night's premiere not
only beat its multichannel competition (most notably BBC3's 10 p.m.
repurpose of "EastEnders" and a one-time only airing of the second
episode of the new season of "Spooks (MI:5)" supposedly scheduled to
fend off "Dead Set" and following the season premiere on normal home
BBC1), but the C4 mothership and Channel 5 on the terrestrial side, as
well :

http://www.guardian.co.uk/media/2008/oct/28/tvratings-television

The "Spooks" ratings stunt is done quite a bit in the UK and would be
the equivalent of  NBC running another episode of "Heroes" a week
early on SciFi or USA after a new ep airs on the parent network--but
it won't happen here because the affiliates would be up in arms.
Meanwhile, would Showtime pick up an Americanization of "Dead Set?"--
or would Les Moonves be dead set against the thought of his Julie in
peril, even fictional peril?
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