It turns out that Silverman resorts to the G-E-C chimes because
NJ101.5 already laid claim to "chime time", and using a gong would be
perceived as racist.

On Oct 28, 5:17 pm, "Mark J." <[EMAIL PROTECTED]> wrote:
> The only one mentioned in a long Fortune profile on the flamboyant NBC
> boss in Will Arnett's slimy character who wants to dump Jack, but one
> might want to make guesses on the other characters:
>
> http://www.portfolio.com/views/blogs/mixed-media/2008/10/28/revealed-...
>
> The post on portfolio that pointed us to the article said that a
> character on "The Office" is also rumored to be based on Silverman:
>
> http://www.portfolio.com/views/blogs/mixed-media/2008/10/28/revealed-...
>
> And the Fortune article says that in meetings, Silverman is known to
> respond to things he likes by pulling out a set of NBC chimes and
> playing the G-E-C notes.  Hoo boy (but that explains the whole "Chime
> In" slogan).
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