On Tue, Dec 16, 2008 at 12:50 PM, Mark J. <[email protected]> wrote:
>
> For the Peacock's biggest audience of the year, expect five minutes of
> promos during the game, with another two-to-four minutes at the half,
> emphasizing the Monday night "Chuck"/"Heroes"/"Medium" lineup and the
> new drama "Kings" (and perhaps Leno in prime time, the late-night
> changes and the Amy Poehler show):
>
> http://adage.com/mediaworks/article?article_id=133279
>
> As for the other Networks of NBC Universal, USA will get a plug for
> the new season of "Monk" and "Psych" at the top of the post-game and
> "Top Chef" contestants from Bravo will be on the pre-game, along with
> periodic "Peacock Theater" segments during the pre-game to plug away.

They needed to find some way to fill the unsold commercial time.

Tom W

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