On Mon, Jan 26, 2009 at 6:27 PM, Bob in Jersey <[email protected]> wrote: > > Dad Jersey expects me to be able to answer as to why / how series that > are just debuting are declared 'hits.' Help?
In the world of marketing (and keep in mind I have a communications degree and had to study this sh*t), reality is fungible. As long as you aren't blatantly lying about a show in its promotion, it is acceptable. In this case, the scientific method applies. When scientists formulate a theory, it is perceived to be true until it is disproven. At the ultra-cool LHC, built by the folks at CERN, one of the things they hope to prove by smashing particles together is the existence of the Higgs bosen, a.k.a. "The God Particle." But it is entirely possible that testing will result in proving the nonexistence of the particle. In the meantime, scientists operate under the assumption that The God Particle exists, because there is no direct evidence to the contrary. By that standard, a show is perceived to be a "hit" until the ratings prove otherwise. All it takes is for one critic (even a bought and paid for critic... even an internet blogger) to call a new series a "hit" or even a "potential hit." It might be disingenuous, but it is not technically a lie. And this is why I never went into advertising. -- Kevin M. (RPCV) --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
