On Wed, Feb 4, 2009 at 7:58 PM, Bob in Jersey <[email protected]> wrote: > > Dave Sikula: >> Gee, wonder who funded the reasearch. > > Says it was all paid for in-house.
It was paid for in-house, but the house was the NYU Stern School of Business. It would not be shocking if they had some interest in demonstrating the utility of commercials. There is something to fighting adaptation, but the conclusions here seem silly. Perhaps they only compared a group watching an hour drama with commercial breaks to a group forced to watch an hour drama continuously, without commercial - or any other - breaks. I would be surprised if, using a condition similar to what most people really experience when they avoid commercials in their TV via DVR or DVD, they would really find that people rate the experience with commercials as superior. In real life, people do often take breaks while watching commercial-less tv, they just do it at times of their own choosing. If they need to urinate, or refill, they hit pause and go to the bathroom or kitchen. If they want to ask a question or discuss a plot point, they hit pause and have the conversation (and rewind to watch the portion under discussion a few times). If they have to help a kid with homework, or take a phone call, or make-out with their wife, they do so and then come back. It may even be that these breaks are often taken at the actual point in the show that corresponds to the commercial break, which often comes at a time of dramatic tension - but even so, at least in my experience, such breaks are much more satisfying than when they are imposed by broadcast commercials. The breaks are just as long, and come just when, they are wanted. Why is it that most of the research I see published in the media the involve some aspect of watching television using a TiVo seems to be conducted by people who have never used a TiVo? --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
