Kellogg to Drop Olympian Phelps
Will Let Endorsement Deal Expire at Month's End

Feb. 5, 2009

CHICAGO (AdAge.com) -- One bong hit seen around the world and Olympian 
Michael Phelps is watching at least one contract go up in smoke. Kellogg 
will let the swimmer's contract expire at the end of the month.

"We originally built the relationship with Michael, as well as the other 
Olympic athletes, to support our association with the US Olympic team," 
a Kellogg spokeswoman said in a statement. "Michael's most recent 
behavior is not consistent with the image of Kellogg. His contract 
expires at the end of February and we have made a decision not to extend 
his contract."

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