Neonopolis has taken networking to a whole new level. Rohit Joshi, the owner's representative for Neonopolis, welcomed Telemundo to the downtown Las Vegas property last week and announced he has a signed contract to house the Star Trek Experience.
What makes the deal so unusual is that Telemundo is owned by NBC, while rival network CBS owns the rights to the Star Trek brand. In this world of multinational corporations with diverse assets, it's certainly not inconceivable that subsidiaries of these rivals could share space. Still, having two high-profile brands of direct competitors in the same venue raised some eyebrows. Scott Adams, redevelopment manager for Las Vegas, decided late last year to gauge the level of interest in the separate projects firsthand and came away convinced. "I went to New York with Joshi the first week of December to meet with NBC and CBS to validate their interest in Neonopolis," Adams said. "Clearly NBC has plans for Telemundo here and with the new movie coming out, CBS expressed a real interest in seeing the Star Trek Experience reopen here. I brought up the connection to the other network in both meetings and no one seemed too concerned about it." The latest installment in the Star Trek series is slated to be released in May. http://www.lasvegassun.com/news/2009/feb/06/star-trek-and-telemundo-make-strange-bedfellowsh/ --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
