U.S. TV Stations Attract More Viewers With News Than ‘Seinfeld’
By Andy Fixmer

[...] TV station owners, facing a record drop in advertising, are
pushing their news crews to fill expanded schedules, allowing
programmers to eliminate more costly syndicated programs such as “Dr.
Phil.” In Los Angeles and San Francisco, stations are adding as much
as 12 hours of news a week to schedules.

“News has held up better than some of our syndicated programming,”
Jack Abernethy, chief executive officer of Fox stations, said in an
interview. “Local news is less expensive and has better revenue
potential than many syndicated programs.”

http://www.bloomberg.com/apps/news?pid=20601109&sid=aPY4sRZ7ygCQ&refer=exclusive
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