While the guys and gals at Fixed Noise ratchet up the shots at Al Gore
and Greenpeace for Earth Day, the mainline net and the cable nets that
Roger Ailes doesn't run are running those "Green It.  Mean It." PSAs--
and in the UK, the News Corp.-owned Sky satellite/digital channels are
running this cute PSA plugging their viral promotion today in London:

http://www.guardian.co.uk/media/mediamonkeyblog/2009/apr/22/sky-frogmen-london

Proof to some of the more rabid posters at News Hounds who call
Murdoch "Der Fuehrer" that he doesn't call the shots on every one of
his properties.  FNC and FBN are purely Roger's babies.
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TV or Not TV .... Smart (TV) People on Ice!
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