Twitter coming to television in form of series

http://www.cbc.ca/arts/tv/story/2009/05/25/twitter-tv.html


Twitter is migrating from computer to TV screens.

The micro-blogging website will partner with Reveille and Brillstein
Entertainment to produce an unscripted television series, a project
that was announced Monday with few details.

Based on the website Twitter, content for the show will come from the
site's 140-character "tweets," updates that answer the perpetual
question, "What are you doing?"

Producers call the upcoming series the first to bring the immediacy of
Twitter to television.

The show's contestants are "ordinary people put on the trail of
celebrities in a competitive format," said a joint release from
Reveille and Brillstein. The show appears to be a reality-TV series,
though no further details were given.

The series concept comes from novelist-screenwriter Amy Ephron, who
will act as executive producer, along with Reveille's Mark Koops and
Brillstein's Jon Liebman.

Brillstein, formerly Brillstein-Grey Entertainment, backed films like
Scary Movie 2 and Happy Gilmore before picking up TV shows The
Sopranos (HBO) and NewsRadio (NBC), among others. Reveille's
entertainment roster includes The Office (NBC) and Ugly Betty (ABC).

Twitter, based in San Francisco, was launched in 2007 and has since
sprouted into a web phenomenon, as one of the internet's
fastest-growing sites.

A recent Nielsen report found that unique visitors to Twitter
skyrocketed from 475,000 in February 2008 to seven million only one
year later.

No details were given about the Twitter show format or when it might
hit the air.

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