First, the final "Britain's Got Talent" performance show Saturday
night at 6:45 p.m. pulled a phenomenal 69 (!) share and 15M viewers to
ITV, making everyone else irrelevant.  Then, a big-for-digital 1.6M
watched the ITV2 post-game show "Britain's Got More Talent" at 8:30
p.m. (hurting an episode of "All-Star Mr. & Mrs." on the main stem,
but still doing better than terrestrials Channel 4 and Channel 5).
And then at 9:30 p.m., the half-hour results show (that's right, only
a half-hour, not a bloated revenue-generating spectacle the next
night) in which Susan Boyle lost pulled the highest UK TV audience in
five years (and ITV's biggest non-sports audience since a 2003 plot
climax episode of "Coronation Street")--17.3M viewers and a 68 share,
with a peak of 19.2M for the announcement of the winner in the final
minutes of the show, the biggest since an England soccer match on BBC1
in 2004:

http://www.guardian.co.uk/media/2009/jun/01/britains-got-talent-tv-ratings

Along with the FA Cup final soccer match earlier in the day, ITV
dominated British TV Saturday--and considering their recent monetary
and ratings woes, they needed a day like this.
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