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http://blogs.ajc.com/radio-tv-talk/2009/06/14/615-why-there-are-huge-walls-built-around-a-subdivision-in-kennesaw/

6/15: Why there are huge walls built around a subdivision in Kennesaw

1:39 pm June 14, 2009, by Rodney Ho
 [image: The wall in Kennesaw on Sunday, June 14, 2009. CREDIT: Helen
Kim/Special to 
ajc.com]<http://blogs.ajc.com/radio-tv-talk/files/2009/06/block-party-wall-broad-view.jpg>

The wall in Kennesaw on Sunday, June 14, 2009. CREDIT: Helen Kim/Special to
ajc.com

In many TV shows and films (think “American Beauty” and “Weeds”), suburbia
is symbolized as a prison of surface homogeneity, over-fertilized green
lawns, gas-guzzling SUVs and kids on swing sets.

CBS is about to shoot a reality show tentatively called “Block Party” in
Kennesaw that literally turns suburbia… into a prison.

Earlier this month, the network built 2,000 feet of stark 20-foot tall walls
around eight homes in a Kennesaw subdivision, walls that resemble the
outside of a maximum-security penitentiary — minus the barbed wire. There
are even off-duty Kennesaw police stationed on the road to keep traffic
moving.

Starting June 15, eight families in those homes will be trapped in their own
homes for about three weeks, blocked by said wall. If they leave, they
relinquish the chance to win an unspecified large cash prize. And given that
this is CBS, expect the prize to be well into the six figures (but less than
one million dollars.)
[image: The wall literally abuts onto one of the homes. CREDIT: Rodney
Ho/[email protected]]<http://blogs.ajc.com/radio-tv-talk/files/2009/06/block-party-wall.jpg>

The wall literally abuts onto one of the homes. CREDIT: Rodney Ho/
[email protected]

During those three weeks, the families can only interact with each other
while taking part in reward and elimination challenges, along the lines of
sister CBS shows “Big Brother” or “Survivor.”

*Jay Bienstock*, a producer who has worked on “Survivor” and “The
Apprentice,” said the concept is that suburban families lead such rushed,
disparate lives, they don’t spend enough time together. This show will force
them to do so. Dad can’t go off and play golf. The kids can’t go to ballet
class or karate lessons. Mom can’t hit the mall.

He wouldn’t reveal what the challenges might be but they’ll be themed to
suburban life — with a twist. “This isn’t something we are going to do, but
it could be like pin-the-tail-on-the-donkey with 200 real donkeys,” he said.
(PETA might not be cool with that idea.)

Bienstock said it took months to find eight families on continguous
properties willing to say yes to such an incredibly intrusive reality show.
(The network is not making any of the families available to talk, especially
since it hasn’t even started taping.)

They checked several cities, going door to door in suburban areas until they
found this little alcove. The city of Kennessaw, he said, cleared it because
220 workers (mostly local) will be in the area for several weeks pumping
money into the local economy.

The subdivision worked well for two major reasons: it’s very generic
suburbia, making it relatable to the mass public, and the families are
surprisingly diverse. “It could be Anywhere, USA,” Bienstock said. And while
many suburban areas experience high turnover and lack community cohesion,
these eight neighbors knew each other fairly well. And since the homes were
build just a decade ago, most are the original home owners and all have kids
of various ages.

The homes are valued in the $200,000 to $250,000 range, according to
Zillow.com. A home up the block is on sale for $244,900. They’re pretty
typical two-story suburban homes in the 2,500 square foot range. Most have
four bedrooms, three baths with faux brick fronts.

The families themselves are classic middle class with folks working in
sales, repair work and video production. “It’s like we hit the lottery,” he
said, though he admits he doesn’t yet know what sort of fireworks may come
out of sequestering these families for so long.

He isn’t sure when CBS is going to air the show or how many episodes will
air, though it will probably be about seven. The fall lineup looks solid so
this may be either a mid-season replacement/fill in or a show targeted for
summer of 2010. The host will be *Matt Rogers*, who finished 11th on
“American Idol” season three but showed more hosting skills than vocal
skills after he left the show. (He hosts “Really Big
Things”<http://dsc.discovery.com/fansites/really-big-things/bio/bio.html>on
Discovery Channel.)

The foreboding walls are typical Hollywood. They may be made of reinforced
steel and may look solid, like those rocks the Six Million Dollar Man used
to pick up, but one worker said the exterior is like cellophane and could be
easily damaged with one swift punch.


-- 
There's a moment after you cast the die but before it hits the table.
Breathe wrong and you'll change the way it lands

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