On Thu, Jul 9, 2009 at 3:01 AM, strussman<[email protected]> wrote:
>
> If it is NEW cars that Jay will be driving on to stage, that will be a
> win/win for not only his show and the network, but for each of the car
> companies that he is promoting.  However, I am of the thinking that if
> he shows off his OWN vehicles, that it will totally turn off and
> alienate his base due to opulence during a recession.

American car companies would rather have consumers associate their
brands with their classic cars. Ford would, by a long shot, prefer
that Jay bring a '68 Mustang out on the stage rather than a 2010
Focus. And they would be happy if Jay could respark (or at least
continue) the romance of American and cars. Jay's classic cars can
bring about those feelings more than new cars can.

And audiences love opulence during economic downturns. Look at all the
tuxedo and gown '30s movies or the early seasons of Dallas and Dynasty
during the early '80s recession.

Tom

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