http://tvbythenumbers.com/2009/08/13/big-media-including-abc-cbs-nbc-fox-and-viacom-challenge-nielsen/24756
Excerpt: According to a report in Financial Times, some big media companies, fed up with Nielsen reporting, are forming a consortium aimed at challenging Nielsen. Participants in the consortium include the networks owned by NBC Universal, CBS, Viacom, News Corp and Disney. They expect the consortium, which also includes big advertisers Proctor & Gamble, Unilever and AT&T to be operational by September. Neither the networks or advertisers are happy with current reporting for viewing across multiple media platforms. --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
