YouTube to host Time Warner video content http://www.cbc.ca/arts/story/2009/08/19/google-youtube-time-warner-deal.html
Google-owned YouTube has announced a deal with Time Warner to host an array of the company's movie and television clips. YouTube will be able to show short videos from Time Warner's television properties, which include CNN, the Cartoon Network, Turner Broadcasting System and HBO, as well as short movie clips from Warner Bros. Television shows under Time Warner's banner include Gossip Girl, True Blood and Entourage. HBO has been operating its own branded channel on YouTube since last year. Other Time Warner properties will now be free to develop their own similar channels. The clips will include advertising, which will be sold by Warner Bros. Entertainment and TBS, and revenue will be shared with YouTube. YouTube said this ad model differs from competitors in online video and was the key factor in getting Time Warner to agree to a deal. "Our agreement with YouTube helps us expand the amount of our promotional content, animation and news that we already make available online," said Time Warner chairman and chief executive officer Jeff Bewkes in a release. "Working with YouTube, we expect to improve our ability to monetize this short-form content through new and creative advertising initiatives." The content will, for now, only be viewable in the United States. A spokesman for YouTube said content partners are responsible for deciding where their video can be seen and Time Warner has opted to restrict it for the time being. --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
