Leno has stabilized his ratings - again averaging about 5.8M. That must be somewhat lower than NBC was hoping, but still well within a very profitable margin. It seems to me that Leno is not winning very many new viewers over what he got at 11:35 - but those viewers he does have are fairly reliable.
A look at ratings for network dramas must remind NBC why they went with the Leno experiment - if they really can book at least 5M viewers every night at 10:00, they will miss the occasional 9 or 10M show, but avoid a lot of those real expensive losers. OTOH, the Dave Affair must have set off at least a yellow light for NBC, as it illustrates the potential danger in putting so many eggs in one man's basket. Whatever his faults as TV entertainer, Leno is by all accounts a good guy who is maybe literally the last person to be caught up in any kind of scandal - but what would happen to NBC if Leno had a personal or health problem that required taking him off the air immediately? If NBC didn't have a back up plan before, I suspect that they started putting one together Thursday. WEEK 1 Monday: 18.4 Million Tuesday: 10.7 Million Wednesday: 13.1 Million Thursday: 8.8 Million Friday: 7.4 Million Average: 11.7M WEEK 2 Monday: 5.67 M Tuesday: 6.3 M Wednesday: 6.4 M Thursday: 4.99 M Friday: 5.68 M Average: 5.81M WEEK 3 Monday: 5.64 M Tuesday: 7.12 M Wednesday: 5.99 M Thursday: 4.96 M Friday: 5.49 M Average: 5.84M --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
