On Oct 6, 4:41 pm, "Kevin M." <[email protected]> wrote:
> On Tue, Oct 6, 2009 at 2:17 PM, Bob in Jersey <[email protected]> wrote:
>
>
>
> > The Federal Trade Commission Monday announced new requirements for
> > celebrities and bloggers to disclose their financial connections to
> > businesses whose products/services they plug, as well as requiring
> > more detailed statements than the simple "Results not typical" in
> > testimonial ads...first one not behind $ub$¢ription wall for now:
>
> I saw this earlier today.
>
> No slippery slope here. Bloggers can calm down. The FTC is addressing
> two specific issues. They want to review the ads on various blogs and
> websites that advertise "free iPhones" or "95% discount on Cialis" to
> determine if they are fraudulent.
>
> They also want to ensure that a blogger is not being paid for positive
> reviews of something or a negative review of their competition (I
> swear more than half the "reviews" on the iTunes store are from paid
> sources).
On the other hand, whenever I go to download the free Single of the
Week, I would swear at least half the reviews are variations on "THIS
SONG SUX" or "THIS SONG IS SO GAY."
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