http://www.washingtonpost.com/wp-dyn/content/article/2009/10/28/AR2009102804778.html

TV news reports about breast-cancer detection and treatment are common,
> though usually discreet, with female breasts typically depicted only in
> X-rays or tastefully draped.
>
> But in a four-part report on the disease beginning Thursday night, WJLA,
> Channel 7 in Washington, will break TV's unspoken taboo by showing two women
> fully exposed on its late-afternoon and evening newscasts.
>
> The station says its reports are meant to encourage proper breast
> self-examination, and are being aired in conjunction with National Breast
> Cancer Awareness month, which ends Saturday. [Which seems to have coalesced
> into a bigger campaign this year, thanks to the National Breast Cancer
> Foundation nbcf.org -- WM]
>
> WJLA acknowledges, however, that the timing of its stories may raise some
> eyebrows: The reports will air on the first two days of TV's traditional
> "sweeps" month, a period in which stations air their most eye-catching
> stories to boost ratings that are used to set advertising rates.
>

You know what? This really shouldn't raising a shock or cry (never mind that
I'm raising a shock and cry...)

-- 
Wesley McGee
http://www.ambivi.com
http://sterlingnorth.vox.com

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