On Tue, Nov 10, 2009 at 11:54 AM, David Lynch <[email protected]> wrote: > > The numbers are particularly ungood, it seems.... > > From the TV decoder blog at the NY Times: > "This Monday Mr. Leno slid down to just a 3 rating in the household > overnight ratings and a 1.15 in the 18-49 year-old age group, which > NBC uses to define success because of the number of advertisers who > want to reach that group. The 1.15 is the lowest number Mr. Leno has > hit to date, and it is well below the modest 1.5 rating that NBC set > as the bar for the show to call it a financial success." > > http://mediadecoder.blogs.nytimes.com/2009/11/10/a-new-low-for-leno/
This is really not good news for NBC - worse than I thought it would be. The numbers from TV By The Numbers are a little different than what the NYT reports (they have Leno at 3.97M total viewers and a 1.2 rating in the demo this week, down from 4.26 and 1.3 in the demo last week, while the NYT has him at 3.92 and 1.2 last week). Either way it is real bad. I agree that Monday is a particularly bad night for Leno, and it really hurts when he is up against a good game (as last night's was), so I would recommend keeping an open mind about how he is trending until we see numbers from Tue (often his best night) Wed (other best night) and Thu. It is misleading to use the 1.2 rating as indicative of his number for the week. His weekly average is usually about 10% t0 15% higher than his Monday average, so I would expect his weekly rating to be between 1.3 and 1.4, which of course would still be very bad. In fact, if it is actually closer to 1.3 I think NBC is going to have to start preparing the ground for some kind of Plan B - or at least starting spreading the line that they never expected to do well during Sweeps. Of course the problem with that will be 1) The Affiliate organization guy already said he was going to base his judgment on the Leno experiment on how the show did in November and 2) In high 9 weeks on the air NBC will have used about 5 different excuses for his poor performance - you would think at some point that will get old. I saw that he has the loser from the weight loss show on tonight - he really needs the Reality Show to give him a strong lead in, and then hold a big fraction of that audience, to make a good comeback for the week. --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
