NBC criticized for 'chequebook journalism'

http://www.cbc.ca/arts/media/story/2009/12/29/chequebook-journalism.html


A professional journalists' group is condemning NBC News for
chartering a plane that carried a New Jersey man involved in a custody
battle home from Brazil with his son.

The New York-based Society of Professional Journalists is calling it
"chequebook journalism" and said the arrangement damages the network's
credibility.

David Goldman, who successfully fought the Brazilian family of his
now-deceased ex-wife for custody of nine-year-old Sean, granted an
interview to Meredith Vieira of NBC's Today show that aired Monday.

NBC said Goldman was booked for Today before the network invited him
on the plane.

The network had already arranged for the plane to bring its own
employees back to the U.S. for Christmas, NBC News spokeswoman Lauren
Kapp said. If NBC hadn't brought the Goldmans home, one of its rivals
would have, she said.

"We've covered this story exceptionally well," she said. "Their going
on the plane did not affect our coverage of the story or getting them
booked at all."

NBC News told viewers it had paid for the Goldmans' trip home, she
said. The network showed pictures of the Goldmans on the plane and
Nightly News featured a brief interview by correspondent Jeff Rossen
with David Goldman while both were on the plane.

The journalists' group said NBC was paying for access, even if it was
only covering the cost of a trip by plane.

"Paying for access taints the credibility and neutrality of what you
are doing," said Andy Schotz, chairman of the SPJ ethics committee.
"There is now a motive for people to be helping you, to be telling you
what you want to hear."

Most news organizations say they don't pay for interviews. But critics
say the commonly used practice of paying to license photos or video
from a subject matter or paying for someone's travel is a way of
getting around the restriction.

CNN and ABC paid for cellphone pictures taken by Jasper Schuringa, the
man who helped subdue an alleged terrorist who tried to take down a
Detroit-bound plane. Both also interviewed Schuringa but denied any
connection between the payments and the interviews.

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