On Sat, Feb 6, 2010 at 2:04 PM, PGage <[email protected]> wrote:
>
> I am not sure what the trend of the last three weeks means for Leno's
> Ratings when he gets back behind his Tonight Show Desk. It might suggest
> that all but hard core Lenistos are giving up on him, or it might just mean
> that those who like but don't love Leno have decided to do other things with
> their 10:00 hour, knowing they can get Leno again soon at the preferred late
> night hour.

I don't watch enough NBC to get a feel for their promo spots and I
don't live in a top ten market for media advertisements on billboards
and buses, But I am guessing that the promotional budget for the JLS
is zero. And the Olympics will be full of promos for the old/new
Tonight Show, so that could drive ratings.

Tom

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