For a short time in my career I worked at a PBS station.

On Sat, Mar 13, 2010 at 12:24 PM, Pollak, Melissa F. <[email protected]>wrote:

>  We would like to know something about how a show like this is financed.
> For example, who pays for it?  The record label (Decca, in this case)?
> Because it's big promotion for a forthcoming album.  Or, does the production
> company (I forgot the name but it does a lot of shows for PBS) finance it
> and then sell the rights to PBS stations?    I admit that I am clueless
> about how such shows (this one will be used for fund-raising beginning this
> summer) are financed and who makes how much money for making them.  And,
> while we're on the subject, how much, if any, does the
>
artist make?
>

If it is part of something like "Great Performances" or "Live from Lincoln
Center," the underwriters usually cover most expenses.  If you have a record
label or film production company that wants to promote the artist's CD/DVD,
they'll chip in too.  There are foundations whose missions are to support
specific artists or musical genres so if a jazz musician is playing one
week, Foundation A may support the broadcast while Foundation B might
provide funds for an opera.

There are companies who produce specials with the idea that they can go to
PBS and sell it as a fundraiser.  Those usually have deals like CDs (if you
donate $100, you also get their CD) and again other foundations or sponsors
who help PBS pay for the special.

Every now and again there is a big event where PBS is the likely home for
the television broadcast.  During my short time there, the Three Tenors
concert happened in LA.  PBS was going to be the only broadcaster for the
event.  It was all put together rather quickly from both a production and
sponsorship point of view.  It was pretty cool.

I know nothing about how the artists get paid.  Can't help you there.  Can
tell you that many of them were terrific about promoting their PBS specials.


Can also tell you the year I worked for PBS was a lot of fun.

TVG

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