>From the YouTube blog:

Around the globe, YouTube has become a metaphor for the democratizing
power of the Internet and information. YouTube gives unknown
performers, filmmakers, and artists new ways to promote their work to
a global audience and rise to worldwide fame; makes it possible for
political candidates and elected officials to interact with the public
in new ways; enables first-hand reporting from war zones and from
inside repressive regimes; and lets students of all ages and
backgrounds audit classes at leading universities.

Yet YouTube and sites like it will cease to exist in their current
form if Viacom and others have their way in their lawsuits against
YouTube.

In their opening briefs in the Viacom vs. YouTube lawsuit (which have
been made public today), Viacom and plaintiffs claim that YouTube
doesn't do enough to keep their copyrighted material off the site. We
ask the judge to rule that the safe harbors in the Digital Millennium
Copyright Act (the "DMCA") protect YouTube from the plaintiffs'
claims. Congress enacted the DMCA to benefit the public by permitting
open platforms like YouTube to flourish on the Web. It gives online
services protection from copyright liability if they remove
unauthorized content once they’re on notice of its existence on the
site.

With some minor exceptions, all videos are automatically copyrighted
from the moment they are created, regardless of who creates them. This
means all videos on YouTube are copyrighted -- from Charlie Bit My
Finger, to the video of your cat playing the piano and the video you
took at your cousin’s wedding. The issue in this lawsuit is not
whether a video is copyrighted, but whether it's authorized to be on
the site. The DMCA (and common sense) recognizes that content owners,
not service providers like YouTube, are in the best position to know
whether a specific video is authorized to be on an Internet hosting
service.

Because content owners large and small use YouTube in so many
different ways, determining a particular copyright holder’s preference
or a particular uploader’s authority over a given video on YouTube is
difficult at best. And in this case, it was made even harder by
Viacom’s own practices.

For years, Viacom continuously and secretly uploaded its content to
YouTube, even while publicly complaining about its presence there. It
hired no fewer than 18 different marketing agencies to upload its
content to the site. It deliberately "roughed up" the videos to make
them look stolen or leaked. It opened YouTube accounts using phony
email addresses. It even sent employees to Kinko's to upload clips
from computers that couldn't be traced to Viacom. And in an effort to
promote its own shows, as a matter of company policy Viacom routinely
left up clips from shows that had been uploaded to YouTube by ordinary
users. Executives as high up as the president of Comedy Central and
the head of MTV Networks felt "very strongly" that clips from shows
like The Daily Show and The Colbert Report should remain on YouTube.

Viacom's efforts to disguise its promotional use of YouTube worked so
well that even its own employees could not keep track of everything it
was posting or leaving up on the site. As a result, on countless
occasions Viacom demanded the removal of clips that it had uploaded to
YouTube, only to return later to sheepishly ask for their
reinstatement. In fact, some of the very clips that Viacom is suing us
over were actually uploaded by Viacom itself.

Given Viacom’s own actions, there is no way YouTube could ever have
known which Viacom content was and was not authorized to be on the
site. But Viacom thinks YouTube should somehow have figured it out.
The legal rule that Viacom seeks would require YouTube -- and every
Web platform -- to investigate and police all content users upload,
and would subject those web sites to crushing liability if they get it
wrong.

Viacom’s brief misconstrues isolated lines from a handful of emails
produced in this case to try to show that YouTube was founded with bad
intentions, and asks the judge to believe that, even though Viacom
tried repeatedly to buy YouTube, YouTube is like Napster or Grokster.

Nothing could be further from the truth. YouTube has long been a
leader in providing media companies with 21st century tools to
control, distribute, and make money from their content online. Working
in cooperation with rights holders, our Content ID system scans over
100 years worth of video every day and lets rights holders choose
whether to block, leave up, or monetize those videos. Over 1,000 media
companies are now using Content ID -- including every major U.S.
network broadcaster, movie studio, and record label -- and the
majority of those companies choose to make money from user uploaded
clips rather than block them. This is a true win-win that reflects our
long-standing commitment to working with rights holders to give them
the choices they want, while advancing YouTube as a platform for
creativity.

We look forward to defending YouTube, and upholding the balance that
Congress struck in the DMCA to protect the rights of copyright
holders, the progress of technological innovation, and the public
interest in free expression.

Posted by Zahavah Levine, YouTube Chief Counsel

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