Since I tend to do most of my broadcast network watching on Hulu, I
don't always see the slogans in a timely manner. NBC's "More
colorful," in particular, is laughable and sad at the same time. Now
it appears we have "So Fox" on our hands. Not sure how long it has
been around. I always thought part of the Fox charm, such as it is, is
that it goes after the younger demographic without pandering to them
the way CW does (and UPN and WB did before that). "So Fox" feels like
pandering, and not even good pandering, since I don't hear too many of
my students use the phrase "so anything." So (couldn't resist), the
slogan is really targeted to people who did use that phrase -- people
who were teens in the early '80s -- the valley girls and Spicoli
stoners.

Am I wrong about this? Is there a segment of American youth using "so"
in this manner? "Like" and "all" seem to be the oversaturated words of
choice for the teens I encounter, but not "so."

"All Fox" has a nice ring to it, actually.
-- 
Kevin M. (RPCV)

-- 
TV or Not TV .... The Smartest (TV) People!
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