A fan group for Allison Mack of Smallville got the curious idea to buy television time on KTLA and WPIX to send a note of appreciation to her. As reported by Brian Lowry on his Variety blog (may or may not be behind a paywall ... I can see it at the moment. http://j.mp/aZ17mV )
Fans of "Smallville's" Allison Mack, who plays Chloe Sullivan on the > long-running CW show, have paid several thousand dollars to air two > commercials in tribute to the actress and her character on May 14. According > to one [image: > Mack2]<http://weblogs.variety.com/.a/6a00d8341bfc7553ef013480becbd7970c-pi>of > the organizers, Margaret Bates, a graduate student in Alabama, that > entailed purchasing time on KTLA -- the CW station in Los Angeles -- plus > whatever it cost to shoot the spot. They're also working on another buy for > a spot on WPIX in New York that would air the following week. > > I think my favorite part of the whole exercise, though, according to the > group's website Legendarychloe.com <http://legendarychloe.com/>, is the > following explanation of how they decided on the rather novel TV spot > approach: "We considered doing a mass postcard mailing, buying an ad in * > Variety* magazine, and renting a billboard in Los Angeles, but we rejected > these ideas as too derivative of previous fan activities." > > -- Wesley McGee http://www.ambivi.com http://sterlingnorth.vox.com -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
