On Sun, May 16, 2010 at 2:30 PM, PGage <[email protected]> wrote:

> This is the lead quote in my opinion: "This new schedule brings NBC back to
> basics with its commitment to quality scripted programming," NBC Universal
> TV Entertainment chairman Jeff Gaspin said."
>
> This officially brings to a close "Jay Leno Experiment", with NBC
> officially admitting that it was a failure. The idea of arbitrage
> programming, trying to make a profit by putting on low budget, unscripted
> shows that get low ratings but still sell more advertising revenue than they
> cost to produce seems to have been abandoned. The TVBYTHENUMBERS guys
> predicted that even without the Leno Show NBC would still have close to the
> same number of unscripted programming next year, but from what I can tell
> the only new unscripted shows are: "Who Do You Think You Are" (which I guess
> is not new, though I don't recognize it) which is sharing a time period with
> something called "School Pride". Biggest Loser and just one hour of Dateline
> are back (and maybe Apprentice will be back after football season?). (SNIP)
>

Here is what they are saying at tvbtn
(
http://tvbythenumbers.com/2010/05/16/scripted-lovers-and-jay-leno-haters-delight-nbc-adds-5-hours-of-scripted-content-vs-fall-2009/51520
)

Except I am sure they had posted during the Leno Experiment that even if NBC
bailed on TJLS there would be no increase in scripted programming (as
opposed to an increase of 2-3 hours):

*******************
"NBC has replaced every unscripted hour of Jay Leno on the schedule in Fall
2009 with an hour of scripted content for Fall 2010
<http://tvbythenumbers.com/2010/05/16/nbc-2010-fall-schedule-revealed/51502>and
without replacing hours that were previously scripted elsewhere on the
schedule with any new unscripted content.

The net result: 5 4 more hours of scripted content than Fall ‘09 (thanks to
commenter Holly for the catch. NBC didn’t add an hour of scripted on Friday
nights vs. 2009, they merely moved it from 8p to 10p.)

I’d expected a net of 2-3 new hours of scripted content versus Fall ’09, but
NBC definitely seems to be going for the appearance of being repentant, even
if it’s at a high cost.
Along those lines: *Outlaw *at 10pm on Fridays?  That seems destined to fail
regardless of the show.  Unless CBS surprises us with an unscripted 10pm
hour on Fridays, the *Outlaw *scheduling strikes me as nothing more than
“See, everywhere there was Jay Leno there is now scripted!” (edit: Bill
notes as much as anything this is just continuing to suck up to affiliates
who were miffed by “The Jay Leno Show” in the hopes they won’t do anything
to derail Comcast’s acquisition of NBCU.)"

-- 
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