On Tue, Jun 8, 2010 at 11:02 AM, Wrecks <[email protected]> wrote:
> This has been making the rounds lately.  Sorry if this has been posted
> before.
>
> http://www.forkparty.com/every-sitcom-uses-the-same-newspaper/

http://www.slate.com/blogs/blogs/browbeat/archive/2010/06/07/the-story-behind-the-recycled-newspaper-prop.aspx

Full article:

The Story Behind the Recycled Newspaper Prop
Posted Monday, June 07, 2010 6:42 PM | By Jonathan Rapoport

A Reddit user noticed recently that the exact same black-and-white
newspaper prop has turned up in dozens of commercials, movies, and TV
shows—including such diverse programs as Married With Children, Modern
Family, Everybody Hates Chris, and Desperate Housewives. His
compilation of screenshots has been going around the Internet, but
without an accompanying explanation for why this particular paper
keeps getting recycled.

Brow Beat has learned that the prop comes from a small newspaper prop
company called the Earl Hays Press in Sun Valley, Calif. Started in
1915, Earl Hays is one of the oldest newspaper prop companies, and the
paper in question was first printed in the 1960s (note the top-hat ad
on the lower left), then offered as a "period paper," better suited
for Mad Men (where it has not appeared) than Scrubs (where it has).
The screenshots don't actually reveal the same prop—just various
printings of the same file. The front is blank and can be customized,
but the inside and back page are always identical. In fact, in No
Country for Old Men, when Tommy Lee Jones is reading a paper at a
diner, the section in his hands is the same as the one sitting on the
table, suggesting that the prop master bought two copies to make the
paper look fuller, but made the mistake of leaving the stock spread
facing up.

Production companies use prop newspapers instead of real ones because
getting clearance from an actual publication is usually more work than
it's worth in potential fees and bureaucracy. (There are exceptions.
When Tony Soprano picked up his paper each morning, it was always the
Newark Star Ledger.) Rather than battle the legal department at the
New York Times for that perfunctory breakfast shot, prop masters buy a
stack of Earl Hays fake papers, which cost just $15 each. Sometimes if
they have some left over they'll recycle them for another job.

In case you're curious about the headlines, here are a couple. Above
the photo of the young woman with long, thick, dark hair: "She's 3rd
Brightest But Hard ‘Gal' To See." On the opposite page above what
turns out to be a warehouse burning: "Compromised Housing Bill Sent to
President for OK."

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