On Tue, Jun 22, 2010 at 10:28 AM, David Lynch <[email protected]> wrote:
> Dave's ratings are unchanged from 52 weeks ago and week 15 of Jay's > return is below week 15 of Conan. TV by the Numbers has details... > > > http://tvbythenumbers.com/2010/06/17/letterman-ties-leno-for-the-first-time-as-leno-falls-well-below-conans-tonight-show-ratings-trend/54514 > > How much face would NBC lose if it starts to look like they gave a > golden parachute to the wrong guy? How much do they have left to lose > over anything involving Leno at this point? > TVBTN has now updated these graphs. Leno was flat from last week, Dave down a tick. To be fair to Leno, the comparisons of Leno to Conan in the same calendar weeks (they now overlap for three weeks) is a little unfair, since Conan had a lot of curiosity viewers the first four weeks. But again, Leno's problem is that Conan only three times ever had a rating of .9 in the demo, while Leno has now had .9 two weeks in a row. *********************** http://tvbythenumbers.com/2010/06/24/lenos-tonight-show-ratings-stay-below-conan%E2%80%99s-will-they-top-them/55233 "In the three weeks that Jay Leno’s *Tonight Show* overlapped with Conan’s on a *calendar* week basis (2010 vs. 2009) he’s finished behind Conan.When might Jay overtake Conan’s past ratings? if ever? If Jay holds at the 0.9 adults 18-49 rating he scored last week, he’d finish below Conan’s ratings for the entire summer. The folks dwelling on Leno beating Letterman (which he did again last week) miss the point that beating the competition is important only in press releases (and to sites like ours that focus on the horserace) not to the network’s business. What matters to NBC are a show’s absolute ratings (and their trend) which correlate to its advertising potential. On that basis, NBC cares about the *Tonight Show’s *current ratings and their trend (which is down vs. last year), not to Letterman’s current ratings. CBS, of course, cares about Letterman’s ratings trend. On that basis, the fact that Dave had identical ratings to last summer for the last two weeks is pretty good in the broadcast television world where “flat is the new up”. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
