http://consumerist.com/2010/09/new-nickelodeon-cartoon-called-out-for-being-just-one-huge-skechers-ad.html

Coming Children’s Show Draws Complaints

http://mediadecoder.blogs.nytimes.com/2010/09/15/coming-childrens-show-draws-complaints/

Excerpt:

The show, which debuts Oct. 11 and is the first production of Skechers
Entertainment, is the subject of a complaint filed with the FCC by the
Campaign for a Commercial-Free Childhood.

In addition to being a Skechers production, the characters on the show
will also be featured in ads for Skechers shoes. The CCFC says that
three of Zevo-3's main characters -- Elastika, Kewl Breeze and Z-Strap
-- each embody a different Skechers shoe line.

"It's clear that Skechers and Nicktoons are flouting the policies
established by Congress to protect children from excessive
commercialism," said the CCFC's director, calling the show "a
22-minute commercial masquerading as a kids' TV show."

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