Alan Wurtzel, the Peacock's research chief, is admitting there is
(marketing) life after 54, and gave several media orgs, including
Mediaweek, a preview of new research to be presented to advertisers,
agencies and Nielsen explaining why:

http://ow.ly/34247

I hope this doesn't mean more prescription-drug ads...



--
BOB

-- 
TV or Not TV .... The Smartest (TV) People!
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