On Wed, Nov 17, 2010 at 1:38 AM, JW <[email protected]> wrote:

> Once the NFL finds a way to get a team back into LA, they'll be
> looking at small markets in the U.S., while billions of non-Americans
> are out there to potentially buy tickets and jerseys and watch games
> on television. I don't know that an overseas Super Bowl will work,
> given the value to American television of a game that starts at their
> preferred time. And I suspect that without local teams, a Super Bowl
> in London will work as well as an FA Cup final would in the States.
>

The reason the NFL is considering a London Superbowl is to drum up interest
in the NFL in advance of a Euro-expansion. Whatever they lose from non-prime
time television in the US and less glad handing of corporate sponsors in
warm-weather locations would be counted as an investment in the expansion.

I don't think they will do it, because I don't see Europe as having anywhere
near the upside potential for the NFL that it has for the NBA (as Adam
points out elsewhere). But I am sure there are powerful people in the NFL
office who are convinced there is a way to make it happen.

-- 
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