On Tue, Dec 7, 2010 at 4:07 PM, Mark J. <[email protected]> wrote:
> With his unprecedented $100M a year contract with Sirius XM due to run
> out a week from Thursday and an exec for the satellite service
> suggesting that he take a pay cut, this morning on SXM's airwaves the
> former King of All Media gave his opinion on that in no uncertain
> terms:
>
> http://blogs.forbes.com/laceyrose/2010/12/07/sorry-sirius-howard-stern-is-not-taking-a-f-ing-pay-cut/?boxes=Homepagechannels

> ...Rumors were afoot
> that Stern was talking to Apple about an iTunes streaming deal, but
> have proven to be just rumors (Stern doesn't exactly fit Apple's
> public image).  And of course, things have not changed in terrestrial
> radio for Stern to come back there.

I don't know about how big money deals are structured, but I am going
to guess that Stern didn't get $500M in cash. I'd say that he was paid
mostly in Sirius stock which hasn't held its value. With the long term
viability of SXM in doubt Stern won't take his payment in stock and
SXM isn't going to part with that much cash.

Stern doesn't seem to be a fit with Apple because Apple's profit
margin comes from the sale of hardware, not content. Paying a huge
amount to Stern won't translate to increased sales of iPods or iPads
so Apple has no incentive to make a deal.

-- 
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