http://paidcontent.org/article/419-warner-bros.-targets-new-consumer-segment-pirates/
Found this interesting article on Paid Content about Warner Bros doing market research on the peoples who pirate its movies and shows -- who they are, why they do it, and why they buy when they do. Obviously, they want fewer pirates or at least to convert more pirates into purchasers. This doesn't surprise me, though it is interesting to see it published. WB has evolved to the point where internal sales reports distributed to WB > executives now come complete with stats on how a particular program is > faring on the internet’s black market. *Translating Piracy Overseas*: In the international markets, illegal WB > content in which pirates dub or subtitle themselves is increasingly popular. > For one unspecified program Karakunnel used as an example, it wasn’t until > the third day after its initial airdate that one such pirate-created > translated version accounted for 23% of pirated files of that particular > program. By day 10, it accounted for 74%. > > Said Karakunnel, “If we can get dubbed or subtitled language versions in > the first two days, we can beat them to the punch.” > > On a similar front, WB studied piracy patterns in the United Kingdom and > adjusted strategy accordingly. Last year, “preview episodes” of “Vampire > Diaries” were distributed on iTunes one day prior to their broadcast debut > in the U.K. because the pirated version from the U.S. was flooding that > market. WB will attempt that in other markets as well. > -- Wesley McGee http://www.ambivi.com http://drawing-a-blank.tumblr.com -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
