Well, the article is thin on details. Kevin is going on the road and hoping
to make back the $4 million budget of the picture before exhibitors get it
in October. Kind of a good, old-fashioned road show.

And no-marketing is a bit misleading. He's not doing any traditional media
buys, but the man is really savvy when it comes to promoting his stuff. I
mean, his "Red State of the Union" podcasts have been entertaining. His
picture was the single most talked-about thing at Sundance.

"Red State" will make back its money and then some. All of his films have
made a profit. It's actually a pretty good track record.

On Mon, Jan 24, 2011 at 2:00 AM, Kevin M. <[email protected]> wrote:

> He'll debut the film himself, city by city, bypassing the studios and
> with no marketing. Not exactly a sensible ploy, but a gutsy one.
>
> http://news.yahoo.com/s/ap/20110124/ap_en_mo/us_film_sundance_kevin_smith
>
> --
> Kevin M. (RPCV)
>
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