On Thu, Mar 3, 2011 at 5:01 PM, Joe Hass <[email protected]> wrote:
> Forbes does some back-of-the-envelope math to ask which is worth more to > CBS. > > > http://blogs.forbes.com/greatspeculations/2011/03/03/david-letterman-could-be-worth-more-than-an-entire-tv-network/ > This is a great concrete illustration of the point that AB and others have been making for years about the Dave-Leno competition, which is that for Dave, and CBS, beating Leno in the ratings is really besides the point. He generated $271 Million/year in ad revenues, which is probably about $261 Million more than what CBS would have generated in that time slot before Dave got there. I doubt there is an instance of a more "value added" television show than The Late Show. They could pay Dave $100 million a year, still have him lose to Leno, and still make money. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
