As the daytime soap opera genre fights for pure survival against
networks who don't want to spend money and stations that would rather
run syndicated shows where they can sell more ads, I'm not sure if the
decision of Brad Bell, Sony and CBS to bring in Genie Francis (of the
Luke and Laura glory days of "General Hospital") to play a new
character on "The Young and the Restless" is going to make any big
difference:

http://insidetv.ew.com/2011/03/31/genie-francis-joins-young-and-the-restless-exclusive/

Of course, I believe "Y&R"'s still the top-rated network program on
daytime TV.  But as the Bell family sees their shows as the only
remaining soaps on CBS, "Days" (where William Bell spent many years as
head writer) as the only daytime show on NBC and "AMC" rumored to be
under the gun, I really don't know if a former soap queen is going to
do the trick, especially as the nets continue to demand those younger
demos.

-- 
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