Prime access is no longer an FCC rule. It was eliminated 15 years ago.

On Thu, Apr 28, 2011 at 8:35 PM, JW <[email protected]> wrote:

> > Affiliates won't allow the move to 7:30, the merger with CNN is seen
> > by both CBS and CNN as tarnishing their respective brands, and Katie's
> > salary wasn't what was preventing the network from hiring additional
> > reporters -- they genuinely don't feel the quality of the newscast is
> > suffering and have no motivation to make such a change.
>
> First, 7:30 belonging to the affiliates is a forty-year old FCC
> mandate which marked the beginning of network prime-time starting at
> 8:00.
>
> Second, Kevin's right that high anchor salaries aren't responsible for
> fewer reporters. At some point, the networks decided that they didn't
> need all those bureaus and reporters to cover the news, and they
> passed the savings along to shareholders. If one were to decide that
> it might be nice to have someone on board who understood what's going
> on in Syria before it became a crisis, they could afford her
> regardless of what the anchor is being paid.
>
> Deggans' larger point is right - it would be great if CBS would take
> advantage of this opportunity to invest in the news department and go
> back to producing a newscast that imparted more information and a lot
> less fluff. While I suspect that a more serious nightly newscast would
> bring back some viewers, I'm not holding my breath waiting for it.
>
> --
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-- 
+++++++++++++++
Joe Coughlin
http://www.twitter.com/inturnaround

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