On Tue, May 3, 2011 at 11:21 AM, Mark J. <[email protected]> wrote:
> From almost 99M to to almost 97M homes--besides the tech-savvy who
> watch online, lower-income homes (and intellectuals who feel that PBS
> has "dumbed down") refused to buy the digital converters:
>
> http://www.nytimes.com/2011/05/03/business/media/03television.html?ref=technology
>
> Nielsen is considering changing its methodology to count Internet
> users with broadband as "television homes."

I would like to see more research to find out who has given up their
TV sets and why. I know that is beyond the scope of the Times article
but it's uncomfortable to me to draw any conclusions without empirical
support. The Nielsen rep says that in general it's poor people living
in rural areas and that would mean as the economy improves they will
buy new sets, in which case the drop in households is meaningless. As
for young middle class people moving into a new house/apartment, if
they live in the same area as their parents, they can have the parents
record their favorite shows and then drop by on Saturday afternoon to
watch them. As for intellectuals who feel that PBS has dumbed down, I
believe that number is so tiny as to be irrelevant. But I can't claim
any of this without empirical support so I don't know what conclusion
to draw.

-- 
TV or Not TV .... The Smartest (TV) People!
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