> Ebersol's obsession with the Olympics seemed to defy any rational financial 
> pay-off.

IMHO, Ebersol got it from Roone. Since Arledge always made a big deal
of the Olympics, and was in the truck to help produce, his acolytes
Ebersol and Ohlmeyer treated it the same way. (ABC also pioneered the
heavily-edited, female-friendly prime time coverage.)

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