On Fri, May 27, 2011 at 11:35 AM, Dave Sikula <[email protected]> wrote:

> Serious question: Is Couric really that much of a drawing card? I can
> see her on GMA, but is their thought, "Ooh, there's a big story about
> Somali pirates. I want to see what Katie has to say about it?"


I think they do see her as a huge drawing card for the day time talk show
crowd; maybe not Oprah big, but they will be disappointed if Katie is not
the highest rated day time show (I guess Judge Judy will be their biggest
competition for that from what I have been reading). Because of the profit
making potential there, ABC is using their other news and news-like
platforms to attract Katie (I don't think they see Katie on Nightline or GMA
as being a big profit increase for them). Katie of course gets to do what
she has always wanted, which is to continue erasing the line between news
and infotainment. One of my early predictions is that she will take 5 or 10
minutes at the start or end of her day time talk show to read news
headlines, and argue that she is creating the kind of hybrid, news and daily
life style advice program thta she wanted to install at the CBS Evening News
all along.

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