On Mon, May 30, 2011 at 5:12 PM, Tom Wolper <[email protected]> wrote:
> > I'll second what Joe said. This is about cracking open the model and > letting the light in. If the execution turns out to be faulty, then > fix the execution, just don't drop the project and go back to legacy > Nielsens. > True - but I am not sure it is true that anything is better than what we currently have. I can imagine systems that would be substantially worse, and one of those might be a system that depends on how much 15 year old girls tweet about their favorite shows. As one of the people quoted in the article notes, we would likely get even fewer innovative, risky or creative programming that we currently have if ad buys become dependent on this kind of measure. My 13 year old son is just devouring Sportsnight with me on Netflix - and last night he noticed that there were only two seasons (we are about 1/3 of the way through season 2). He had the same emotional reaction that most of us had when it unfolded in real time. But had ad buys been based on watercooler talk of high school girls based on a brief summary of the pilot, I doubt we would have had even two episodes of Sportsnight, much less two seasons. Like I said, there are good elements of this approach, and I hope they continue to develop those. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
