> Where I think this can become more valuable is to attempt to track > what I'd call the "Mad Men" effect. If you look at just the raw > ratings on that show, it's mediocre at best, even amongst cable. But > where this starts filling in the pieces is that the conversations and > chatter about the show, to be able to say, "Yes, the viewership > ratings suck, but there's a very high amount of talk about the show." > South Park is another example. This is where, as PGage noted, there > needs to be an awareness that, yes, the massive conversation about > Glee is going to be coming from adolescents. But you at least can > start adjusting your buy to factor that in.
We have a thread here devoted to "Red Eye", with several mentions by people who've never seen it and others who can't sit through a whole act. If Google Groups is a social medium worth tracking, or if this conversation were taking place on Facebook, would this indicate a level of buzz that has nothing to do with viewership? -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
