On Wed, Aug 10, 2011 at 12:39 PM, Joe Coughlin <[email protected]>wrote:
> Not really. Because that's apples and oranges, too. Lopez probably costs a > lot more than the reruns they were likely airing there. So the profit was > likely less, even if the ratings were a bit higher. > Yes, but when they decided to move Lopez to midnight, they must have known that he would get smaller ratings than he had at 11:00. I am not saying that he only needed to do as well as whatever rerun he replaced, but certainly there must have been a target rating somewhere between his previous 11:00 ratings and the old Midnight ratings. If we knew what those old midnight ratings were, we might have some idea of what a reasonable expectation for Lopez would have been. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
