> As usual, Melissa knows a lot. The May Company was a St Louis > institution, until they were purchased by Federated Department Stores > [FDS], of Cincinnati. After their assimilation of all the upper-mid- > market department store retailing in the US was complete, they changed > their corporate name to reflect the best known name of all their > divisions and became simply "Macy's Inc" [NYSE: M]. > > Before that change, they renamed all the acquired stores which were > not closed due to market overlap or antitrust concerns to "Macy's" and > now only operate two store brands: Macy's and Bloomingdale's.
And before that, Federated decided that it would be more efficient to rename the established local stores that they had bought up. So all of the sudden, Pittsburghers who had been shopping at Horne's for decades got to shop at Lazarus, which was a meaningless name outside its roots in Ohio. At least Federated only had to design one ad for all the markets involved, even if the information on Indianapolis store hours wasn't useful for most of the potential customers in other cities who saw it. After the acquisition of May, they went with the Macy's and Bloomingdale's names, which at least had some cachet nationally. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
