On Sat, Sep 10, 2011 at 1:47 PM, David Bruggeman <[email protected]> wrote:

> Granted, I'm a big Ferguson booster, but it's hard to miss the lack of
> discussion of his show, for good or bad.  Granted, the mention of Ferguson
> having an 11:35 guarantee when Dave leaves is sort-of news, as much for it
> conflicting with statements from SCG suggesting a lack of interest in moving
> up.  All of the concerns expressed when both Dave and Conan shifted from
> 12:30 to 11:30 seem applicable to Ferguson, perhaps even more so.  I can't
> see his 'can you believe we're doing this crap' attitude surviving in a
> marquee timeslot (to the extent that still matters).
>
> (SNIP) I would also push back that the Comedy Central shows are different
> enough from their traditional cousins (both in content and time length) that
> some comparisons aren't terribly effective.
>
> For all this talk, there still isn't any discussion of one of the shows
> going away.  With the exception of Lopez, either the host or the show in
> each of the other cases has at least 6 years in, so there's a little bit of
> history.  But if margins are getting as tight as the data suggests, Carter
> has not made the case for contraction that could be picked up from the
> picture he's trying to paint.
>

I am not a big Ferguson booster, and I thought the main news in the late,
late night show slot was that Fallon is on the upswing. I happened to catch
one of his shows a few weeks ago, and noticed that it sucked much, much less
than it had when I watched it pretty frequently in its first 2 months or so.
Still not the kind of show that would attract me, but I can begin to see why
the younger folks dig it (and the band is still cool). I don't see any
circumstance in which CBS would force out Dave to get Ferguson on earlier,
as NBC did to both Carson and Leno, and then Conan. Whatever the merits to
Feguson's show, I don't see how he draws better numbers at 11:35 than Dave
does, and his shiny, new thing buzz, so strong only a year or less ago,
seems to have been largely taken over by Fallon.

I agree that the TDS/CR hour is almost an orange in this discussion of
apples. I never, ever watch it in the late night slot (sometimes I watch it
at 8:00, the vast majority of the time I watch it sometime the next day
after recording the early morning repeat). I have to force myself to
remember to put it in the same category as other late night talk shows.

I still love me some Dave - and his shows this summer, especially since the
jihad, have been particularly strong. If I was Dave's executive producer I
would make sure he was the target of some attack at least once per quarter -
it always brings out the best in him, in terms both of his own interest in
the show, and his creativity. One of his problems in the last 10 or 15 years
is his rather good relationship with Moonves - Dave does his best work when
he thinks he is working for assholes or pinheads. In any event, as we know,
CBS still makes a shit load of money from Dave's show, and I don't think
they will force him out, ever (though they may not talk him out of retiring
as strongly as they might once have).

Of course, the main point in this for me is, again, the moral and
intellectual bankruptcy behind NBC's treatment of Conan. Arguably Leno
should not have agreed to getting moved out in the first place, but the
argument, made by NBC and Leno, that Conan had to go as host of an 11:35 NBC
talk show because he failed to get good enough ratings was just a crock of
raw shit. Leno could easily be fired now by the exact same standard - though
there is no reason to (now) - as with Dave, he makes NBC a lot of money. It
is unlikely that Conan's ratings, if he had stayed with the Tonight Show,
would be worse than Leno's are now - but he almost certainly would have
drawn a younger average audience than Leno does now, which was supposedly
the whole point of the Leno for Conan exchange in the first place.

I don't agree that the traditional late night format has runs its course. I
do agree that they are overproducing this type of show, slicing the audience
so thin no one program will ever have the kind of dominance Johnny, or even
Dave & Leno, once had. As a viewer I would rather see just one or two of
these shows on the air, so we don't get such a diluted or re-hashed set of
guests and jokes and ideas, but I don't buy the idea that from the main
broadcast/cable perspective, Leno, Letterman, Kimmel or O'Brien is anything
other than a net profit-center (including the promotional base it gives them
for the rest of their shows).

-- 
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