4) They were determined to air a show whose ratings were even worse
than Leno at 10 PM.

On Oct 5, 12:48 pm, Tom Wolper <[email protected]> wrote:
> On Wed, Oct 5, 2011 at 11:45 AM, Kevin M. <[email protected]> wrote:
> > I don't know how effective street marketing campaigns are, but I don't think
> > I saw a single billboard or side of a bus advertising Playboy Club, but I
> > was inundated with the PanAm girls. One wonders if there were standards
> > preventing the bunnies from appearing on the sides of skyscrapers.
>
> I can think of three possibilities:
>
> 1) Playboy Club was green lighted by previous NBC management and
> current management had no faith in it and made no attempt to market
> it,
> 2) Current management had faith in it and no budget,
> 3) Marketing research told them that people thought big ads like that
> were for Playboy magazine and it wasn't raising likelihood to watch
> among desired audiences.

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